Awwws world

Empower yourself and consumers with Awwws Solution

Discover our solutions that the power of track-and-trace and source verification to authenticate produce throughout the entire supply chain.

Our Company

Awwws World Limited deploys innovative digital technologies which form the backbone and framework of a powerful application ‘Awwws Edible NFT Ecosystem’, the comprehensive digital solutions ranging from creating reliable and trustworthy platforms for growers, food producers and retailers to openness and credibility markets for consumers. Awwws provides traceability and authenticity for the supply chain, and the blockchain implements data integrity to uplift the premium quality food trade into a brand new digital era.

Awwws Edible NFT Ecosystem

A comprehensive solution for growers, wholesalers, retailers and consumers which combines the power of track-and-trace and source verification to authenticate produce throughout the entire supply chain.

A world with wonder starts

Empowered
via
Blockchain Label

Consumer feedback

Consumer confidence via Blockchain

Anti-counterfeit protection

Brand & product liking

Big data

Market insights

Empowerment Journey

Everyone is empowered to start the wonder in the world

Successful Case

Tasmanian 43° South Cherries by Hansen Orchards

China Global Television Network (CGTN) reported
Tech Revolution: App to help detect counterfeit fruits

Japanese Strawberries by Wismettac Foods, Inc.

Memorandum of Understanding on Enhancing Fresh Food Quality and Safety

Our Client

Our Partner

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Do you have any further questions, comments or concerns, please feel free to contact us. We are happy to help.

Email:

info@awwws.world

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Awwws Solution

Awwws Edible NFT Ecosystem is a comprehensive solution for growers, wholesalers, retailers and consumers which combines the power of track-and-trace and source verification to authenticate produce throughout the entire supply chain.

The Awwws blockchain solution guarantees a premier experience for all users. The platform ensures data integrity and dependable transactions, resulting in the utmost consumer confidence. Growers benefit from access to consumer purchase patterns and retail business profiles through big data collection and analysis.

The Awwws solution comprises Freeze the Dynamics (FTD), which supports growers and wholesalers, and two apps Awwws.biz and Awwws, which support retailers and consumers respectively. This three-pronged technology can easily be adapted for use in various global regions.

Freeze The Dynamics (FTD)

Grower & Producer JIT Experience

Our Freeze The Dynamics (FTD) platform is an innovative edible products traceability system ideally for growers and suppliers. It provides the entire supply chain with track-and-trace and source verification capabilities. Through monitoring and tracking of products via unique blockchain labels, quality and safety of branded products can be ensured.

Awwws.biz

Shops Nearby™ Experience

Our mobile app Awwws.biz is a business intelligence and shop management tool for retailers. Though the unique blockchain labels, it supports real-time inventory control and stock deployment in shops. It also serves as an effective means for retailers to raise their shop profiles and market their product offers to consumers.

Awwws.app

Consumer Experience

Our mobile app Awwws provides one-stop services for fruit consumers. Powered by the Product Directory of the FTD platform, it intelligently advises consumers where to buy fresh food and shows their nutrition information. As importantly, its blockchain label scanning feature can instantly confirm the source and authenticity of fresh food.

Empowered via Blockchain Label

Empowered to growers and producers where their product allocation, movement, direct marketing, customer retention, and bring to the fore of Web 3.eta.

Market Insights

Information collected along the delivery chain makes bespoke market analytics for growers truly insightful.

Consumer Feedback

Different digital tools in our solution can gauge retailer and consumer views for bridging expectation gaps in market.

Brand & Product Liking

Presence of your produce in our Product Directory and consumption patterns derived provide a solid foundation for brand development and product strategy.

Big Data

Sophisticated analysis on massive data in our solution enables transparent information about logistics and consumer behaviours.

Consumer Confidence via Blockchain

Blockchain deployed in our solution gives trust in data integrity and makes consumers worry-free about the fresh food source.

Anti-counterfeit Protection

A unique blockchain label on each packing enables track-and-trace and easy identification of counterfeit produce.

Empowering Grower and Producer to overcome challenges

Fruits are perishable. How do I ensure freshness and minimize wastage in post-harvest distribution?

We capture data ‘from farm to table’ and generate insights for your demand forecast, real-time stock tracking and production planning.

I am highly confident about the quality of my produce. Are other stakeholders feeling the same?

Our feedback mechanism encourages importers, wholesalers and consumers to report any logistical or quality issues timely.

Our mobile apps, Awwws and Awwws.biz, possess huge demographic and distribution information of local markets for your reference.

Counterfeit of my produce, which hurts my brand, is a real threat!

Our blockchain-based unique labels, which empower consumers to track-and-trace and verify source, protect your produce from counterfeits.

Empowering Retailer to gain confidence

How can I predict walk-in customers’ needs and buying patterns?

The traceability of our Awwws FTD platform supplies vast data for deriving product preference and customer purchase behaviours for your planning.

How can I win smartly in this highly competitive fruits retail industry?

Our Awwws.biz app connects you with the right customers and strengthens their loyalty.

Exposure in our Awwws Product Directory plus tailored marketing campaigns boost your brand profile.

Empowering Consumer to gain confidence

Are fruits I am buying genuine?

Using our Awwws app to scan the unique blockchain labels on fruits will instantly confirm genuineness.

What fruits are in season and where to buy them?

Our Awwws app’s Shops Nearby™ map tells you where to buy seasonal fruits.

Successful Case

Tasmanian 43° South Cherries by Hansen Orchards

Hansen Orchards is the first client of our Awwws Edible NFT Ecosystem worldwide. The adoption of our solution on its cherries produce has widely covered 189 cities in 29 countries.

Each Hansen Cherries box is securely stuck with a Freeze The Dynamic (FTD) blockchain label. Through the Awwws mobile app, consumers can then scan the label to confirm the authenticity and verify the source of the cherries they are buying.

Empowered with the Awwws solution, growers can track-and-trace their produce allocation and stock movement along the supply chain. More importantly, they can also benefit from counterfeit detection and brand protection.

China Global Television Network (CGTN) reported Tech Revolution: App to help detect counterfeit fruits

With the data in traceability and authenticity provided by Awwws World Limited (formerly known as Good Talent Creation Ltd) as evidence, Hong Kong’s department of customs conducted an operation against the sale of counterfeit-branded fruits and seized 196 boxes of counterfeit-branded cherries weighing about 400 kg in total.

Successful Case

Memorandum of Understanding on Enhancing Fresh Food Quality and Safety

31 March 2023

P&C International Trading Limited (headquartered in Hong Kong; Cheung, Hoi Kit Leo, Executive Director; hereinafter "P&C") and Wismettac Foods, Inc. (headquartered in Chuo-ku, Tokyo; Hiroshi Tsujikawa, President; hereinafter "Wismettac Foods") have signed a Memorandum of Understanding (MOU) to apply traceability technology to enhance fresh food quality and safety.

P&C has successfully partnered with Wismettac Foods on fruits trading for many years. Additionally, sharing the common vision of improving transparency of products information for betterment of the agricultural industry and consumer protection against counterfeit products, both companies have been exploring and experimenting ideas of digitising the trade and enabling timely track-and-trace of food items along the distribution chain.

P&C was founded in 1978 and has since become synonymous with delivering quality fresh fruit to wholesalers in Hong Kong and China. P&C is well aware of the unavoidable changes evolving in both wholesale and retail markets. With its breadth of industry knowledge and visionary anticipation, P&C has therefore established a food technology arm, Awwws World Limited (“Awwws”), since 2017 to focus on digitally transforming the industry and capturing business opportunities brought by these market changes.

Awwws aims to help the industry with its Edible NFT Ecosystem solution. The solution is designed for growers, wholesalers, retailers and consumers. It combines the power of track-and-trace and source verification to authenticate produce in the entire supply chain. The base solution makes use of unique and dynamic codes that are printed on fruit packages. These unique codes, along with Awwws mobile apps, make it easy for consumers to verify the authenticity of fruits. As part of its solution roadmap, blockchain and NFT can be adopted in the future to embark on brand protection and fruits-future trade features.

The dedication and effort of Awwws paid off handsomely in 2021. With the intelligent data in traceability and authenticity provided by Awwws as evidence, the Customs and Excise Department of Hong Kong Special Administrative Region Government conducted an operation against the sale of counterfeit-branded fruits and seized 196 boxes of counterfeit-branded cherries weighing about 400 kg in total.

[ https://www.info.gov.hk/gia/general/202102/05/P2021020500256.htm

Hong Kong Customs steps up enforcement action with approach of Lunar New Year and seizes suspected counterfeit-branded cherries (with photo) ]

Recently in early 2023, Awwws collaborated with Wismettac Foods again to conduct a Proof of Concept (POC) and demonstrate adherence to food quality standards of Japanese strawberries imported into Hong Kong. The POC successfully achieved all goals and objectives, including mother and child stock association, pallet sensors retrieval and reading, temperature tracking, label printing and application to clamshell, a tasting and survey pop-up event and Awwws in-app survey and authentication by consumers.

This MOU certainly exemplifies the determination, willingness and commitment of both companies in leading the industry through platforms like International Growers Standards Organization (IGSO) to build a better and more sustainable future for all stakeholders on the globe.

P&C International Trading Limited

Email: contact@pctltd.com

Awwws biz

Awwws